Your target customers

Business models

Supply to retail outlets or direct to consumer. Initially, it is advisable to try out both channels in the initial stages.  Direct to customer finished products are more profitable, while supply to retail outlets is a predictable business model.

The retail supply options are listed below.

Supply larger plants with roots intact, or supply baby leaf or cut leaves.

Supply packaged baby leaf in plastic disposables

Supply to salad bars

Supply to salad bars in large supply bags: Insert this text in the image itself.

Maintain Salad dispenser at store, and replenish consumed greens weekly. Insert this text in the image itself.

 Supply on a weekly basis in a small transport vehicle (250kg per shipment).  Make smaller and more frequent shipments if the store is nearby.

Supply direct to customer:

Supply cutleaf in packages or supply packaged salads.    

Digital marketing:

For a fee, we can provide an ecommerce website with the ability to sell salads or packaged greens directly to customers online.

Packaging

We can support you with label and packaging design.

Your Pricing:

Your product can support a higher price for the following added benefits.  This needs to be communicated in the labelling and packaging:  

  • No pesticides and herbicides are used
  • Freshness and crispness of aeroponic produce
  • Cleanliness of the leaves and roots
  • Available in all seasons